WHY SPONSOR Last Word On Spurs

Podcasters are by far the most loyal and engaged audience you are going to find

When podcasters speak in a listener’s ear, it feels as they are being spoken to more directly.

Audience members form relationships with the host and become more rapidly engaged with the content. You listen to a podcast because you enjoy the content and trust the hosts, they are also becoming the go-to platform for companies to reach new customers. Podcasts are readily available, and listening to one requires close to no preparation. Anyone with a smartphone can listen to a podcast, and if you don’t have one, you can listen to many podcasts through a website. Each year podcast figures increase and here are a few stats to show the growing marketing business around podcasts:

Stats & Demographics

Over 55% of the US population have listened to a podcast.
In 2020 over 155 million people listen to a podcast every week.
Around 24% of the US population (68 million) listen to multiple podcasts weekly.
Podcast listeners consume an average of seven different shows per week.
There are over 700,000 active podcasts and 29 million podcast episodes available.
The most popular age group for podcasts listeners is 25-44 which make up 49% of total listeners.
Spotify is now the worlds most popular podcast app, closely followed by the Apple podcast app.
80% of podcast listeners listen to an entire podcast episode.
Weekly podcast listeners spend an average of 6 hours 37 minutes per week listening to podcasts.
69% of podcast listeners agreed that podcast ads made them aware of new products or services.

Last Word On Spurs Demographics

Since launching in 2017, we have had over 6M+million downloads.
Approx 40k – 50k listens/views per week.
Listed top 2 of the UK iTunes Sports chart during summer 2020.
Last Word On Spurs Twitter page has amassed over 100k+ followers organically.
Predominantly male listeners (89.7%).
Main age range of listeners is 25 – 34 yrs (29.8%). Followed by 35 – 44 & 18 – 24.
The main country where our listeners are from is the UK. Followed by US, Australia, Norway and Ireland.